AMP Newsletter

AMP Newsletter

Mastering the Archetypes: Integrating Value, Objectives, and Evidence for Transformative Asset Management

AMP Newsletter Series - Mastering Asset Management Decisions

Jack Dempsey's avatar
Jack Dempsey
Oct 14, 2025
∙ Paid

Asset Management is a propellent for success. To be so, asset management must be practiced as a discipline. As a discipline, asset management must have consistent means and methods. Consistency is established through an ISO 55000-conforming Asset Management (AM) Framework and its implementing Management Activity Groups (MAGs). This is because the best performance is achieved only through application of the highest standards.

The resulting AM Framework is a thrust vector for success and a pathway for decision archetype harmonization—Value, Objectives, Evidence. The source of success is the AM Framework’s mastery of these archetypes, which deliver value, outcomes, and continual improvement to the organization through adept asset management.

Topics Covered

  • Synthesis of the three archetypes and their interplay within the AM Framework.

  • How archetypes advance ISO 55001 capabilities and align with policies like the Evidence Act.

  • Roadmap for implementation, including KPIs and OKRs pitfalls and success metrics.

Learning Objectives

  • Master archetype integration to improve AM Framework operations and impact.

  • Learn to diagnose and resolve common AM challenges using archetype synergies.

  • Develop a personalized implementation plan for your organization’s AM Framework.

  • Understand how archetypes drive cultural change toward data-driven, value-focused AM.

Key Takeaways

  • The archetypes form a complete cycle: Value defines “why,” Objectives set “what and how,” Evidence validates “did it work?”—ensuring organizational success and ROI.

  • Decision integration through AM Framework MAGs transforms managing assets from siloed activities to adaptive, agile enterprise solutions.

  • How to embedded archetypes in policy and practice leading to trust and culture development.

  • Learn how archetype design and implementation reduces risk, optimizes resources, enhances trust, and improves adaptability.

Share AMP Newsletter

The Interplay of Archetypes

The interplay of decision-making archetypes fits a classic ISO 9001 – Plan-Do-Check-Act (PDCA) Cycle as shown:

A diagram of a process

AI-generated content may be incorrect.

This diagram shows a PDCA Cycle that relates asset management decision-making archetypes, detailed as follows:

Keep reading with a 7-day free trial

Subscribe to AMP Newsletter to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2025 Jack Dempsey, Asset Management Partnership LLC
Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture