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AM Gamification: Foundations of AM Game Design – The Pregame Phase

Mastering Asset Management Decisions Mega-Series

Jack Dempsey's avatar
Jack Dempsey
Feb 03, 2026
∙ Paid

This article advances the Asset Management (AM) Gamification microburst series, building seamlessly on the foundation established in the previous articles:

  • Asset Management (AM) Gamification - Introduction

  • What is an AM Decision Making Game, and

  • AM Game Architecture.

This microburst is part of the broader Mastering Asset Management Decision Making mega-series, which demystifies how asset management generates value through decision making to achieve desired outcomes. This article outlines the pregame steps for AM Game design, setting the stage for the detailed design process covered in the next article.

Ultimately, game design employs game modes to orchestrate gameplay across the AM Framework, including interactions among Management Activity Groups (MAGs). AM Game design empowers decision making that ignites innovation and strategic foresight, overcoming stagnant, outdated, and inflexible management practices that hinder progress.

The AM Game’s purpose is to inspire unity of purpose among professionals and executives who seek to realize value from built infrastructure essential for their organization’s success. AM Game design provides the pathway to achieve this advantage.

Topics Covered in the Article

  • Designing for purpose: Aligning with ISO 55000/1 for value-driven AM Games.

  • AM Games using the AM Framework to coordinate Asset, AM, and Asset Management System (AMS) gameplay

  • Winning conditions and mechanics: Linking decision/game archetypes, scoring, and up-leveling.

  • Players and player interaction: Stakeholders, nested wins, and AI roles.

  • Agentic AM Framework and workflow personification: Fabric for human-AI integration and coordination.

  • The concept of winning: Organizational, functional, and harmonized levels with scoring.

  • Maturity, learning, and game levels: Evolution through ISO management system concepts.

  • Game design steps and features: From start position to continual evolution.

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